Joint Ventures, Strategic Alliances and Partnerships
A joint venture is defined as ‘A partnership or conglomerate, formed often to share risk or expertise’. In more practical terms, a joint venture (or JV for short) pertains to two or more parties joining together to assist one or both in promoting and selling their products.
In the world of internet marketing, joint ventures are [...]
So, how do you choose a good joint venture partner or partners?
A good place start is to look at existing customers and suppliers with whom you already have a long-term relationship. Often times your near existing economic relationships are likely to provide some good discussion points. You could also think about your competitors or other [...]
Tags: business objectives, business partner, joint venture, negotiations, promises, venture partner
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